A pleasing design - Poole Brothers London: The Poole Brothers produce gorgeous photographs so having a website which shows them well was important. A selection of large fading photographs dominate the background while a neat and tidy black menu floats on the left. This keeps users focus where is important - the photos - while looking beautiful and remaining functional.
Clean cut icons - Poole Brothers London: After a brief animation to expand the users chosen page, simple icons represent choices the users can make next. The website supports image galleries, pages of scrolling text, interactive e-books and dynamic photo backgrounds (which update context depending on the page the viewer is visiting)
Lots of photos - Poole Brothers London: Photos are the selling point of this business so they are featured on every page. This easy to use gallery allows users to select an image to view larger. Physics like animations are displayed as the content is scrolled, but kept intentionally subtle to avoid removing focus from the images.